LET’S PROMOTE YOUR STORY LOCALLY OR STATEWIDE TO DRIVE RESULTS.
GETTING STRATEGIC AND TAKING YOUR VIDEO TO THE MASSES.
Any video production company can create a video, but not all can help you advertise it. When we started out, we didn’t either. As we went on in business, however, more clients asked us to help them set up and manage full-fledged video marketing campaigns.
We’ve helped clients launch social media video campaigns on Facebook, Instagram, LinkedIn, and YouTube. We’ve helped them get their videos on TV, streaming devices, gas station TV, and in the movie theater. We fell in love with being a part of the whole process. Helping you get millions of views on a video we created makes us proud. And seeing that same video transform your business by bringing in thousands of dollars makes us feel like we are making a difference.
Assisting our clients with advertising has made us stronger video creators. We’ve become more strategic early on when starting new projects. By knowing the exact platform your video ad will be utilized on, we can tailor the video to perform better on that platform.
MAKING SURE YOUR MESSAGE IS MAKING AN IMPACT.
We engineer campaigns with a purpose. Our strategic approach ensures that every frame in your video serves a goal, whether it's driving website traffic and boosting sales or promoting a PSA message that will help save lives.
We launch campaigns for businesses, brands, organizations, and government agencies. We collaborate closely with you on the story of your video ad to ensure your message not only stands out, but connects with your audience on a personal level. And we check in to make sure messaging is approved before advertising begins.
WHAT KIND OF VIDEO ADVERTISING SHOULD YOU START WITH?
The best platform for you to advertise a video on will depend on various factors, such as your target audience, budget, campaign objectives, and the nature of your business and its products and services.
Where your audience watches and engages with video content varies, which is why we offer video advertising on so many different platforms.
The good news? You don’t need to be on every platform, just the ones that will serve you best. From social media video ads and YouTube pre-roll to the grandeur of movie theaters, the familiarity of local TV commercials, the convenience of streaming services, and even the unexpected visibility at gas stations – we cover advertising on all of the platforms at Mirrorless. We tailor your video campaign to meet your budget and reach your audience wherever they are.
SOCIAL MEDIA VIDEO ADS 📱
Social media video ads are a versatile and effective way for businesses to connect with their audience, build brand awareness, and drive engagement. Leveraging social media platforms' targeting options allows your video ad to be shown to specific demographics, interests, and behaviors.
YOUTUBE PRE-ROLL ADS 🎥
A pre-roll ad is a short video that plays when you click on a YouTube video before the main video starts playing. You can even run ads on specific YouTube videos, allowing you to target your ideal audience. YouTube is the #1 site where video is consumed, so it’s a phenomenal platform to advertise on.
MOVIE THEATER ADS 🍿
Movie theater ads are a great opportunity to reach your audience in a unique and immersive setting. Viewers are typically seated with their attention focused on the large screen, providing advertisers the ability to make a strong impression.
GAS STATION TV ADS ⛽
Gas station TV (GSTV) ads offer an opportunity to connect with a diverse demographic during a specific moment in their daily routine. As customers fuel their vehicles with gas, these ads aim to capture attention, provide relevant information, and influence consumer behavior on the spot.
COMMERCIAL TV ADS 📺
Commercial TV advertising allows businesses or organizations to run commercials on television channels that cater to a specific geographic area or market. These ads can reach a more local or national audience and are often used by businesses looking to promote products or services to consumers within a specific region.
STREAMING VIDEO ADS 🌐
Streaming ads refer to advertisements delivered to users through online streaming platforms, where they can watch video content via the Internet. These ads are used on various streaming services, including video-on-demand platforms, live streaming services, and social media platforms.
TURNING YOUR VIDEO AD INTO A LEAD GENERATING MAGNET.
We look at a video ad as a powerful digital tool that can ignite your brand. It can move, sway, and change minds. It can even push your customers to make a purchase. Our video ads direct your audience to a specific call-to-action, such as visiting a website, buying your product, or calling your business to hire you for your services.
Magic happens when we identify your goals and collaboratively decide on the amount we can allocate to your campaign. Then, we assess the creative. Key placement of the graphics (website, phone number, logo, etc.) within your video ad is part of our process for boosting traffic and sales. We use your video and well-crafted messaging to drive results.
HOW MUCH DOES A VIDEO CAMPAIGN COST?
We’ve run campaigns and seen positive results with ad spend as modest as $300, and we’ve also conducted campaigns with ad budgets from $5,000 to $25,000 and up to $350,000.
There is no magic number you have to spend on your campaign to see results. It’s merely a matter of how many people do you want to reach?
The best part? We can help you budget your campaign to ensure dollars are well spent. We’ve built relationships with advertising partners all over the Midwest to get you the best cost for video advertising on TV, movie theaters, and gas station TV.
HOW LONG SHOULD YOU RUN YOUR CAMPAIGN FOR?
We launch campaigns as brief as 1-2 weeks and others that are 8-12 weeks long. Most video campaigns are under 3-4 months in length.
Social media video ads allow you to see success in a shorter timeframe. More traditional video campaigns with placement on local TV and Gas Station TV will run longer to allow you to reach a larger and more specific audience in your community.
IT’S TIME TO DIVE INTO CLIENT SUCCESS STORIES.
LET’S TALK ABOUT A CAMPAIGN CLOSE TO OUR HEART.
MEET THRIVING IN RECOVERY.
THIS WAS THE LARGEST STATEWIDE RECOVERY VIDEO CAMPAIGN IN WISCONSIN IN 2023.
We partnered with the WI DOJ and Medical College of Wisconsin to launch and manage the ‘Thriving in Recovery’ video campaign. We utilized a short film we created featuring individuals thriving in their recovery journey. Many were shown making a difference at their job or enjoying life by doing something they were passionate about. By showcasing the individuals in a positive light, we helped humanize recovery.
The video campaign was a widespread initiative across the state of Wisconsin, involving 14 different counties. The campaign aired on TV, Gas Station TV, movie theaters, social media, and billboards. We purchased all the ad spend for the campaign and worked with our partners to launch the video across the various mediums. The primary objective was to promote local recovery resources, so struggling individuals knew where to seek help. Additionally, we aimed to help break the stigma around addiction and spark more positive conversations around recovery throughout communities. Our primary call to action for promoting the recovery resources was to drive website traffic, and we successfully increased website clicks by 1,097.25%. The campaign aired in 50 different cities across the state, reaching an audience of over 19,235,335 viewers.
WE WENT TO FILM SCHOOL HERE SO THIS ONE MEANS A LOT.
MEET WHERE WE FOUND OURSELVES.
THIS WAS THE LARGEST VIDEO CAMPAIGN UW OSHKOSH HAD EVER LAUNCHED.
UW Oshkosh had previously focused its marketing budget on more traditional approaches, such as billboards, print, and banner ads. They came to us for video because they were ready to tell their story. As UWO alumni, they trusted us to bring their vision to life. The video was created first and foremost for TV ads across the state, with a goal to engage new students, boost overall enrollment, and brighten the UWO brand.
We created different video versions for their campaign. The original 60-second video was created, and we created a secondary 30-second TV spot for local airing. We also made a 15-second version for social media. All commercials came in two versions: with subtitles and without. This allowed them to strategically place the video deliverables to cater to each ad placement platform, where subtitles would help increase engagement. We even pulled the audio from the 15-second spot and aired it on the radio.
The video was such a success that they hired us to make 3 more commercials for new campaigns in the months to follow. This first one is our personal favorite. If we’re being honest, that part about “losing yourself” and “finding yourself”—well, that’s a little bit of our story in there. We’re proud to see how this video has connected with new and current students on campus.
